課程概述 Course Description
課程代碼 Course Code	中文課程名稱 Course Name(Chinese)	英文課程名稱 Course Name(English)	總學分數 Credits	總時數 Hours	冊別 Hours
08207	行銷管理	Marketing Management	3	3
中文概述 Chinese Description	1.幫助學生熟悉行銷管理基礎架構 1.1整體行銷 1.2策略管理 1.3行銷與顧客價值 1.4.品牌管理 2.幫助學生理解行銷與企業管理關聯與應用 2.1應用實務個案討論 3.幫助學生了解行銷管理與社會責任 3.1社會行銷與B型企業概況 3.2科技與社群行銷的應用與道德自律 4.幫助學生藉由個案研究掌握行銷管理的操作以及行銷企劃的方法
英文概述 English  Description	1.Guide students to familiarize with the fundamentals of marketing management. 1.1Holistic marketing concept 1.2Strategic management 1.3Marketing and customer value 1.4Brand management 2.Guide students to comprehend marketing and business management and application 2.1 Case discussion and application 3. Guide students to understand marketing management and social responsibility. 3.1 Social marketing and benefit corporation 3.2 Technology and social marketing application and moral autonomy 4. Assist students to master marketing management operations and marketing plans through case studies.