課程概述
Course Description
課程代碼
Course Code
中文課程名稱
Course Name(Chinese)
英文課程名稱
Course Name(English)
總學分數
Credits
總時數
Hours
冊別
Hours
00B42
2.大眾傳播的演進與識讀
mass media’s evolution and literacy
2
2
中文概述
Chinese Description
大眾傳播概念於西元十九世紀成形,二十世紀初期建構相關理論,其中最受重視的實務運用首推報導公共議題,對社會與國家產生了影響力。因科技進步使得傳播媒介不斷地翻新,不僅為大眾傳播理論和實務注入活力,也讓資訊取得、公共事務採寫、傳輸方式等傳播實務趨向多元發展。台灣的大眾傳播產業發達,公共事務傳播內容快速更新,民眾獲取大量資訊卻往往陷入困惑的狀態,真理未能愈辨愈明。本課程除了說明公共傳播理論的演進,還將引用傳播史上實際案例,以古鑒今,協助學子思考和正確解讀生活中的各種外來訊息,進而培養整合性思維的能力。
英文概述
English 
Description
Mass media concept shapes in the 19th Century, then it constructs relevant theories in the early of 20th Century. “Public Issue” topics became the most important pragmatical application of the Theory, it built up the influence to both society and Nation. Mass media theory not only generates the vigorous energy to the piratical practice, but also pushed the practical practice turns into diversifying development of the information collecting, public affairs interviewing & editing and info delivering methods, due to the communication technology development. It drove media pattern renew fast and continually. In such highly developed industry era of mass media, public affairs content renews rapidly. People received huge amount of information, but it brought them into confuse more. They can’t read the facts by news update time by time. This Program will guides students how to think properly and decipher those messy, variety information around them correctly except public communication theory beside, it will use real case from mass media history to reflect to contemporary public care event. In advance, develop students integrated thinking ability eventually.