課程概述
Course Description
課程代碼
Course Code
中文課程名稱
Course Name(Chinese)
英文課程名稱
Course Name(English)
總學分數
Credits
總時數
Hours
冊別
Hours
23106
創新與創業策略管理
Innovation & Entrepreneurship Strategies management
3
3
中文概述
Chinese Description
本課程旨在探討何謂創新及如何創新管理、發掘創新機會的來源,並利用互動式的教學激發學生創新創意點子,進而探討創新成功之因素,以掌握企業競爭力、市場、機會、顧客需求與發展趨勢。
英文概述
English 
Description
The goal of this class is to teach our students the meaning and the management of innovation, to find out the chance and discipline their ability in innovation idea with interaction method. Besides, we discuss the innovation factors that will affect an enterprize with our students, thus, they will know how to handle the competition, market, chance, custom need and the development trend of the enterprize.