課程概述
Course Description
課程代碼
Course Code
中文課程名稱
Course Name(Chinese)
英文課程名稱
Course Name(English)
總學分數
Credits
總時數
Hours
冊別
Hours
20490
行銷營運模擬
Marketing Operations Simulation
3
3
中文概述
Chinese Description
經營模擬的特色在於提供接近企業真實情況的動態學習環境﹑迅速回饋學習成果﹑透過角色扮演的效果來培養參與決策的能力﹑協助建立企業經營的整合觀念,讓學習管理成為一項有趣的活動。
英文概述
English 
Description
This article is about simulations for actually business environments of products saling . Through making decissions of product factors, the system generate operating result of revenue of products saling. Using feedback revenue data, adjust the decission factors to observe products sale changing. Helping students understand the relation between revenue and decission factors.