課程概述
Course Description
課程代碼
Course Code
中文課程名稱
Course Name(Chinese)
英文課程名稱
Course Name(English)
總學分數
Credits
總時數
Hours
冊別
Hours
20454
門市營運模擬
Retail Operations Simulation
3
3
中文概述
Chinese Description
透過實際操作實戰模擬協助學生對整體市場定位,商圈經營、市佔分析、店務管理,銷售輔導與後勤報表分析能建立整體的經營社野,有助於瞭解公司經營決策對整體與不同店點的影響並學習如何運用行銷戰略、店務管理與服務、分析方法等運作技術,掌握獲利關鍵,有效拓展商圈客戶群與提昇營運績效。
英文概述
English 
Description
Assistance through practical combat simulation students overall market positioning, business district, market share analysis, shop management, sales and logistics counseling statement analysis can establish the business community as a whole wild, help to understand the business decisions of the company as a whole and different shops the point of impact and learn how to use marketing strategies, shop management and services, analytical methods, operating techniques, to master the key profit, effectively expanding the customer base and enhance the district operational performance.