課程概述 Course Description
課程代碼 Course Code	中文課程名稱 Course Name(Chinese)	英文課程名稱 Course Name(English)	總學分數 Credits	總時數 Hours	冊別 Hours
062D3	網路創意行銷	Online Creative Marketing	3	3
中文概述 Chinese Description	本課程的重點在於教導學生網路行銷的技巧和創意的策略以幫助任何組織或個人能在當今的企業環境中具有競爭力。本課程亦提供學生從實務和管理觀點如何發展和應用市場行銷工具。本課程涉及的主題包括：網路行銷企畫書、行銷個案、消費者行為、市場行銷策略分析、網路行銷策略分析、社群管理應用、產品和市場分析、社群行銷和財務報表分析。課程亦提供個案和範例來激發學生問題解決的能力。
英文概述 English  Description	The focus of this course will be to provide the student with internet marketing techniques and creative strategies that can help any organization or individual be competitive in today's business environment. This course also provides students with both practical and managerial perspectives in the development and application of marketing research tools. The course covers such topics as Proposals, Marketing Projects, Consumer Behavior, Marketing Strategy Analysis, Internet Marketing Strategy, Community Management Applications, Product & Market Analysis, Social Marketing, and Financial Statement Analysis. Finally, cases and examples are utilized to develop individual problem-solving abilities.