課程概述
Course Description
課程代碼
Course Code
中文課程名稱
Course Name(Chinese)
英文課程名稱
Course Name(English)
總學分數
Credits
總時數
Hours
冊別
Hours
00535
企業管理與倫理
Business management and ethics
中文概述
Chinese Description
本課程旨在幫助學生瞭解企業管理的精神與價值,並介紹如何透過規劃、組織、領導及控制等功能,來提升人事、行銷、生產、財務的績效、降低企業的危機,並融入企業倫理的觀念與作法,強調理論精華與實務結合。 每單元均輔以企業實務案例及強化企業倫理行為做探討,讓每一位可能成為未來管理者的學生明白健全的企業管理與企業倫理機制,是延續公司永續生存與個人職業生涯的根本,進而在競爭的市場環境中屹立不搖。
英文概述
English 
Description
The purpose of this activity is to help students to realize the spirit and value of business management. And introduce how to raise the results of managing personnel matters, marketing, manufacturing, and managing company’s finance and reduce the potential risk of the company through the functions of planning, organization, leading and controlling. Besides, it would be combined with the idea and the practice of business morale. In such a way, it could stress that the essence of theory and the practice could be integrated. Every unit would focus on how to strengthen business morale practice which would be discussed with real business practical cases. Such discussions would make potential students and mangers realized that well-planned business management and business morale mechanism is the root to run companies sustainably and maintain personal career, furthermore they could run their business sustainably in the future severe competition of market.